The headline orders, exhorts, cajoles, advises,urges and dictates. That's because it's in the imperative mood. Parents use the imperative to train children (Don't do that!) and marketeers use the imperative to sell their wares (Buy now!) Why a
Thursday, January 24, 2008
Imperative's Place in News: Nowhere
Front page headline: Discover DoSoto County's new drug discount
The headline orders, exhorts, cajoles, advises,urges and dictates. That's because it's in the imperative mood. Parents use the imperative to train children (Don't do that!) and marketeers use the imperative to sell their wares (Buy now!) Why apromoter an editor would use it over a news story is beyond me.
The headline orders, exhorts, cajoles, advises,urges and dictates. That's because it's in the imperative mood. Parents use the imperative to train children (Don't do that!) and marketeers use the imperative to sell their wares (Buy now!) Why a
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