Thursday, January 24, 2008

Imperative's Place in News: Nowhere

Front page headline: Discover DoSoto County's new drug discount

The headline orders, exhorts, cajoles, advises,urges and dictates. That's because it's in the imperative mood. Parents use the imperative to train children (Don't do that!) and marketeers use the imperative to sell their wares (Buy now!) Why a promoter an editor would use it over a news story is beyond me.

No comments:

Post a Comment