
Strangely enough, Dr. William E. Kelly Jr. at Henrico (Virginia) Doctors' Hospital, describes the same procedure this way: EsophyX can signficantly improve quality of life for our patients. Many reflux patients are unable to drink carbonated beverages, caffeine or eat rich foods or fruit without triggering reflux.
And amazingly, Dr. Paul Cirangle of San Francisco explains the procedure like this: EsophyX can signficantly improve quality of life for our patients. Many reflux patients are unable to drink carbonated beverages, caffeine or eat rich foods or fruit without triggering reflux.
Back in our town, Bada's partner, Domingo Galliano, adds to the discussion: Recent studies of EsophyX have shown that the procedure can reduce patients' dependence on medications with 80 percent of patients remaining symptom free after two years and experiencing a dramatic improvement in their quality of life. We are very excited to be able to offer our patiewnts the same incredible benefits with minimal risk.
But Kelley in Virginia "said" it first, back on June 23: Recent studies of EsophyX have shown that the procedure can reduce patients' dependence on meedications with 80 perc ent of patients remaining symptom free after two years and experiencing a dramatic improvement in their quality of life. We are very excited to be able to offer our patiewnts the same incredible benefits with minimal risk.
Even the San Francisco doctor said it more than a month before the local guys got around to saying it: Recent studies of EsophyX have shown that the procedure can reduce patients' dependence on meedications with 80 perc ent of patients remaining symptom free after two years and experiencing a dramatic improvement in their quality of life. We are very excited to be able to offer our patiewnts the same incredible benefits with minimal risk.
There's quite a bit more, but you get the picture.
So, what's so bad about this obvious marketeering? Michelle Ritter, the local writer, put her name on the story and failed to use quotes or attributions; doing so tells Charlotte Sun newspaper readers she wrote it. That's clearly a lie for which there is a specific name: plagiarism. But the plagiarist doesn't sully only her own reputation; she draws others into the journalistic muck.
Ritter puts prefabricated quotes into the mouths of the local doctors, as if they had really said those things.
And Feeling Fit editor Jennifer Wadsworth publishes the fake as a news feature, probably unaware that Ritter is now a three-time winner in the 2008 plagiarism scorecard.
All in all, about a full third of the wordage Ritter claims as her own has a common source with the public relations writers for hospitals in Virginia and California. Old Word Wolf suspects a manufacturer's brochure or news release. At least the California and Virginia practitioners distributed generic notices, possessing an ethical compass that steered them away from claiming the words and work of others as their personal productions.
