Thursday, December 15, 2011

Cute Goes Creepy

"There are those in our community who exemplify the true mean of the season."

"questionable..." "... creeping..," "invading..,"  "... living among us."

The Arcadian's effort at wit this morning comes off as a somewhat creepy, 50-word lead with no news in sight, proving the value of the J-school lesson:  Tell it straight. Don't go for cute, coy, funny, ironic, subtle. You probably won't pull it off. You're a journalist, not O. Henry. And the typo didn't help.

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