Here’s a new low in mixing the ad side of the business with the news side: Dunkin' Donuts bought a one-third page ad in Charlotte Sun's main section Sunday to advertise its products and promote a give-away – free coffee for a year to the first 50 people who crossed store thresholds at 5 a.m. Thursday (translation: get a gift-card for a cup a week for one year).Just in case readers missed the pitch, the business news staff rewrote the promotional ad into a “news story.”
OWW is howling with dismay. No one was interviewed, no one was called to get some sort of local angle on the promotion. No local franchisee was named – although store locations throughout the region were helpfully
There are eager young interns working at this newspaper. They are learning some mighty bad habits. My advice: Don't put the Charlotte Sun on your résumé. It'll look bad.
You are correct about the resume... I worked at the Sun for about three months in 1990 (out of necessity to pay bills) and never told a soul. My standing comment about this rag is it isn't worth wrapping old fish in...
ReplyDeleteI really need to take it off my resume as well. I just have to figure out how to fill in the gap.
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