Plagiarism in High Places

The byline on today's story is that of the CEO of a local community Hospital. But if readers expect "Increase your child’s health and safety this summer” to be straight from the top administrator's pen, they would be wrong.

It appears the administrator is a plagiarist – an unintentional one, most likely – but it’s her name on a Charlotte Sun "Health and Fitness" article that appears nearly word-for-word on a copyrighted Web site called Stretcher Dot Com.

It looks like CEO Wendy Brandon -- or more likely the hospital's paid copywriter – has “borrowed” extensively from a material researched and written by a professional speaker and author named Brenda Nixon. Nixon hales from Ohio and is unlikley to read the local paper. So what's the harm in stealing three or four paragraphs from her?

For one thing, Nixon earns her living through her pen and offers her articles for reprint. The agreement -- if she is typical of most freelancers -- is she gets paid and the stories carry her by-line. So, unless the hospital has hired Brenda Nixon herself under a contract that allows the hospital to alter content, then the remarkable similarities between Nixon’s and Brandon’s versions require some explanation. The most probable one is plagiarism.

This particular plagiarism example raises the question, is it plagiarism when the copyist alters some of the wording to "make it her own?" After all, the copyist has made changes.

The answer is, yes. Plagiarism doesn't have to be an exact, unvaried, word-for-word copy. Plagiarism happens when an idea is co-opted. Plagiarism occurs when the order of ideas (story structure) is copied. Plagiarism happens when the underlying sentence structure is copied. Plagiarism is not avoided by changing a couple of words or flopping the order of one or two sentences. For example, in the case of the Nixon-Brandon pieces below, changing "plea" to "beg" and substituting "help" for "do the trick" is simply synonym swapping. Moving around a couple of phrases about how much kids like dogs not only doesn't avoid plagiarism, the ruse strongly suggests the hospital's writer was attempting to hide her/his tracks.**

Here are the details.


Don’t vacation in the ER -- By Brenda Nixon at parentpwr@juno.com

Nixon: Prevent sunburn by using an SPF 15 or greater sunscreen, even on cloudy days. Keep in mind that the sun's rays are strongest between 10 a.m. and 3 p.m. If you're venturing outdoors with a newborn (0-6 weeks), do not use sunscreen on their delicate skin. Rather, protect them from direct sunlight with a bonnet or cap, sunglasses, and lightweight cotton clothing. An umbrella can do the trick too. I've been to infinite softball games where resourceful parents positioned their newborn under a shade tree while enjoying the game.

CEO Brandon: Be sun smart. The sun’s rays are strongest between 10 a.m. and 3 p.m. Practice safe sun fun. Use at least an SPF 15 sunscreen, even on cloudy days, and reapply every two hours. Don’t use sunscreen on newborns. Instead, protect them from the sun with a bonnet, sunglasses and lightweight cotton clothing. An umbrella can also help by creating shade.

Nixon: Before I let my children even play in the sand I check for sticks, glass, broken toys or droppings from friendly creatures.

Brandon: Check in and around sandboxes for sticks, glass or droppings from friendly creatures.

Nixon: When loading everyone in the car, feel car seats and buckles first to know how hot they are. The sun can heat a car's interior to a scorching 140 degrees and that's enough to burn tender skin. Many parents store beach towels in the car to throw over hot seats.

CEO Brandon: Keep in mind that your car can be a source of injury from the sun as well. Summer sun can heat your car’s interior to 140 degrees. That’s enough to blister young skin. Feel seats and buckles before loading kids in the car. You may also consider carrying beach towels in the car to make a layer between a child’s legs and the sizzling seat.

The next two comparisons are especially interesting; the copied version happed to be word for word with no attempt to swap synonyms but even more telling, it reproduces the error of using "breath" instead of "breathe."

Nixon: Always be on guard when your child is around contained water sources. Toddlers are so top-heavy they easily fall head-first into pools, fountains, and buckets. When they can't maneuver their head out to breath, even an inch of water can be deadly - within five minutes.

CEO Brandon: Always be on guard when your child is around contained water sources – buckets of water, toilets, pools and ponds. Toddlers are top-heavy so they easily fall headfirst into pools, fountains and buckets. If they can't maneuver their head out to breath, even an inch of water can be deadly – within five minutes.

Nixon: Most children eventually plead, "Can I have sparklers?" And many adults add these to their arsenal of summer fireworks thinking, "What's the harm?" The harm is, these little sticks of colored sparks heat to 1,800 degrees, melt nylon clothing (I know from experience) and cause severe burns. More than 5,000 children under 14 are injured every year by fireworks. Prevent regrets by enjoying professionally-run fireworks displays and forego shooting them off at home, where most accidents happen.

CEO Brandon: Most children eventually beg, “Can we have sparklers?” And many adults buy them thinking there’s no harm. However, these thin sticks of highlighted sparks burn at 1,800 degrees, melt nylon clothing and can cause severe skin wounds and start fires. Pyrotechnics, including sparklers, injure over 5,000 young children every year. Enjoy professionally run fireworks and say “no” to shooting them off at home, where most accidents happen.

Nixon: Dogs are kid-magnets. When we walk in the park with our miniature dachshund children run to bravely pet him. Usually I will stop the tot with, "Ask if you can pet the dog." Be cautious around all animals. Teach your youngster to always ask before touching a dog. Every year children suffer injury from dogs that "look cute."

CEO Brandon: Dogs are kid magnets. Every year children suffer bites from dogs that “look cute.” Teach your tot to ask permission to touch someone’s dog. Be watchful around animals and never assume they won’t bite.

**All these ways to plagiarize are noted in Florida's Sunshine State Standards, the state's high school curriculum requirements. In the same lessons, students starting in the 10th grade are taught to cite their sources, using both formal and informal methods. The lessons are repeated in the 11th and 12th grades. For those students who go on to college, the same concepts are reiterated in Freshman Compostion I & II classes all over the nation.

Thus, people who offer up their communications and marketing skills -- and degrees -- in order to land jobs with community hospitals are in no position to say "I didn't know." They have known since the 10th grade that stealing the ideas and words of others is wrong -- and easily avoidable.

Not one reader, I'll wager, would think less of the article, the hospital, its staff or services if the material (a) had been presented by the original writer as a fair example of her by-lined work or (b) had used appropriate attributions in the text. Readers might even have thought better of the hospital if its paid writers had done some research and used their own skills at wording and paraphrasing to present an originally written piece.

Not Honored but Infantalized

She's 22-year-old woman who has graduated from a large state university and is headed to a prestigeous dental school.



Yet in the eyes of DeSoto Sun headline editors, she's a "girl." How cute. How wrong.

Plagiarising Anonymously

The DeSoto Sun this morning carries an apparently plagiarized story in the local section (page 4), headlined "Tips for handling fireworks safely." The by-line is "Staff Report." The story is a word-for-word copy of a page posted by the City of North Port on its copyrighted Web site, City of North Port (Fla.) Dot Com. The DeSoto Sun's Staff Reporter has not acknowledged the story's source, the circumstances of its reprinting, and does not feel the urge to share with readers whether permission (perhaps?) was given to publish the municipal writer's research, words, and ideas.

A core tenet of journalism: Honest, ethical reporters tell readers where they got their information. In all but the rarest of circumstances, they accurately identify sources.

Can someone plagiarize anonymously? Sure. Readers just don't know who, precisely, the plagiarist is. For lack of a by-line in this case, readers must credit the publisher and perhaps his section editors with this particularly noxious form of reader deception.

And ...

Regular readers might notice most of this blog has been taken down. The reason is Anonymous sent Old Word Wolf a note claiming that a Sun staffer who regularly appears in these posts is a handicapped person with a physical disability. Anonymous said in vividly unflattering language that OWW has been picking on a disabled person.

While OWW has never met with or spoken to the person in question, and thus had no knowledge of the person's situation, she is certainly very sorry for appearing to have picked on someone who cannot help it, as Anonymous put it.

Now, OWW does not buy Anonymous's implicit argument that a physical disability justifies poor reporting habits and bad journalism practices but decided to not bring the matter up any more. And, in fairness, OWW could not give a free pass to poor reporting by one while appearing to expect better from others.

All this was going to remain unspoken -- and then Lucy, the plagiarism sniffing dog, began barking at the paper, again.

New Florida Report Page: Triumph of Bad Design

The page designers stayed late last night. Page 6 in the main section this morning carries the banner “Florida Report,” and the page chock-a-block with news briefs. The design is dominated by an outline map of Florida crisscrossed with oddly angled lines tipped with arrows to “link” a news brief to a city on the map.

Now, newspaper readers are quite familiar, after all these years, with the convention of using a story’s “dateline” as a place reference. And maps of Florida are easy to come by. There are the folded versions in the SUV’s glove box and the colorful ones in our children’s textbooks lying on the hall table. From the household’s almanac or atlas to the Internet, Florida and its cities are not mysteries.

So why does the state map occupy the largest, most eye-catching place on the page? How exactly does a block of news become more informative if an arrow directs the reader's eye to a dot labeled Jacksonville? What readers like are those helpful thumbnail maps that savvy editors insert into specific stories to clarify a highway extension project or the sale of a 4,300-acre ranch somewhere up the road. But a one-third-page huge map of the whole state? You gotta be kidding. You could have given us three more fresh news briefs instead.

The story arrows themselves create a mish-mosh of random angles that bisect the state at distracting angles. The information is about as orderly as a pile of Pick Up Stix.

Strangely, some stores don’t qualify for an arrow at all. Merritt Island isn’t on the map and so the stingray-stabs-man story doesn’t rate an arrow. This implies Sun editor-designers won’t bother to add a dot on the prefabricated map, even when there's news from the place. How helpful is that?

On the other hand, Tampa is on the map, but the Tampa story doesn’t get a line and an arrow. With today’s graphic, that would make a line to cross a line (a designer’s no-no). So, all the help the other lines might be providing isn’t going to be used with the Tampa story. Design trumps.

The page looks nice if we hang it on a bulletin board and step back about five feet – in other words, it’s an adequate school project. But does it serve the reader? Not by a long shot. In fact, it insults readers because it says (a) they don’t know where Naples is and (b) they need an arrow on the map to find it.

Dear Publisher: Yes, readers like attractive, inviting pages. But the Sun has looked so awful for so long that we've gotten used to it. Really. Remember when they used to call the New York Times "the gray lady?" Design is nice but news is better.

Find us good reporters and clear writers. Send them out to cover city hall, the sheriff's departments; ask them to visit our schools. Teach them how to read budgets, cultivate sources, and cross ethinic lines to reach people in our community who aren't pink and didn't go to college. On the human-interest side, let your reporters know readers want more than another "disease of the week" story that ends with a plea for money.

Let your reporters know readers want to know about the men and women who populate the numerous boards and quasi-governmental committees -- before we get all that interesting stuff in an obituary.

If you want to put all this on a pretty page with a big map, fine. But don't confuse design with substance.

Another "Who Cares?" Column

DeSoto County residents, taxpayers and newspaper subscribers can all live better today because their local news editor “survived” her “first high school reunion.”

Readers and residents concerned about the effectiveness of the county commission under its new administrator read not about the schools, local economy, assessments, taxes, or crumbling county roads and weedy drainage ditches, but about the editor’s pre-party pimple eruption – “a zit” that in the alleged words of the editor’s quoted-but-unnamed best friend, appeared “just like high school.” And, lest readers think geography might provide the local connection – perhaps a high school somewhere in the paper’s circulation area – the unnamed reunion assembled in St. Petersburg.

DeSoto County residents, taxpayers and newspaper subscribers learn the editor found everyone at the reunion “so much nicer than expected,” and she had “unexpectedly deep conversations with unexpected people.” (Old Word Wolf asks who, exactly, was “unexpected” at the reunion – Michelle Obama?)

The reunion taught the editor “how many people actually knew of Arcadia and where it was.” (Was? Not still is?) The editor reports to residents, taxpayers and her subscribers that her “best conversations” at the reunion happened with the dates and spouses of former classmates except “the aloof, beautiful girl from the Ukraine who met her date online and made no attempt to conceal her boredom.” (The “girl” is unnamed and unattributed, exemplifying local journalism standards. The “girl” is old enough to go as a date to a 10-year class reunion but not old enough to be classified as a woman. )

There’s 20 inches more. But in the end, residents, taxpayers and newspaper subscribers all are better citizens because they know the editor’s high school chums all “have so much better taste in hairstyles and clothing now.”

Dear Sun Publisher: Could we get a columnist/editor out here who is willing to interview someone besides herself and her best friend? Your readers and subscribers want thoughtful opinions posed by well-informed reporters and editors who care about local government, schools, and the quality of life for folks who aren’t necessarily all white, middle-class “girls” enjoying a “dream job” that includes a hospital plan and air conditioning.

Geography Lesson

A letter to the editor this morning complains about a stand taken by “Rep. Harrell” regarding abortion and property rights. None of Charlotte Sun’s wide-awake, reader-oriented editors bothered to insert the representative's party affiliation, district and first name -- those would be Republican, District 81, and Gayle B.

The same wide-awake, reader-oriented editors didn’t notice the letter comes from a man mad as a horse with a burr under his tail – in Stuart.

The same wide-awake, reader-oriented editors ignored the geographic relationship between their employer’s newspaper-circulation area and Ms. Harrell’s district – about 200 miles and Lake Okechobee separate them.

Folks in DeSoto County (Florida House District 71) have grown accustomed to reading letters sounding off about news in Charlotte, North Port, Englewood, Venice, and even Sarasota, that energize readers in other Dunn-Rankin zones but which didn't run in the happy-news-only edition. But trying to pawn off Stuart news, even out here, is a bit much.


Thanks to My Florida dot gov for the educational use of its map.

Plagiarism: Bad in Class, OK at the Office?

A "community relations" assistant at South Florida Community College lifted substantial copy directly from a performer's agency Web site without attribution. The college assistant inserted two, word-for-word paragraphs into the story that carries her own by-line. The by-line tells readers "I wrote this story."

In addition to the copy-and-paste job, the college staffer also paraphrases the actor's agency information from the Web site. All the writing classes at SFCC teach that paraphrasing also requires attribution. Journalism classes teach that paraphrasing requires attribution. Ethical writing and basic courtesy ask for attribution.

All SFCC students are taught to cite their sources; it’s a key part of the institution’s freshman composition course practices. Most instructors describe it in detail in their syllabuses under the heading of “cheating.” And cheating it is. Too bad this student, now turned "professional," seems unable to translate a classroom practice to the real world.

Here are the "F" in-the-course/firing offenses:

Vera Hanford: Eddie Money has been making music and delivering it to his fans since the mid-1970s, and wouldn’t have it any other way. With hits like “Take Me Home Tonight,” “Two Tickets To Paradise,” “Baby Hold On,” “Walk On Water,” “Think I’m In Love,” “I Wanna Go Back” and “Shakin,” he continues to be one of the hardest-working men in rock and roll.

Richard DeLa Font Agency:This straight up rock and roll icon has been making music and delivering it to his fans since the mid 70’s, and wouldn’t have it any other way. With hits like “Two Tickets To Paradise,” “Baby Hold On,” “Walk On Water,” “Think I’m In Love,” and “Shakin,” Eddie continues to be one of the hardest-working men in rock and roll.

Vera Hanford: A student of legendary vocal coach Judy Davis and prodigy of manager Bill Graham, Money began belting out hit after hit. The early days of MTV and music videos launched Eddie Money into stardom. An accomplished musician, he sings, writes, and plays the saxophone, harmonica and piano.

Richard DeLa Font Agency: A student of legendary vocal coach Judy Davis and prodigy of manager Bill Graham, Eddie Money began belting out hit after hit. The early days of MTV and music videos launched Eddie Money into stardom. An accomplished musician, he signs, he writes, and plays the saxophone, harmonica and piano.

Old Word Wolf had a brief discussion last year with the head of the college's public relations office about similar uses of sources without attribution or credit. That department head's response was that "everyone" does it; in the concert-promotion business, she said, it's standard operating procedure and thus OK.

No it's not.

Writing Without Editors

“In place of the Morse code question, the radio operators written test will have more technical questions in place of the Morse Code. The written test has become more difficult.” – John Lawhorne

“She was born March 13, 1922 in Arlington, Va., [... she] was a 1914 graduate from Washington-Lee High school.” – Sugrue obituary

“Risk factors for community-acquired CA-MRSA include those of a young age as children’s immune systems are not fully developed or they do not yet have antibodies to common germs. CA-MRSA has crept into both amateur and professional sports teams as the bacteria spread easily through cuts, abrasions and skin-to-skin contact. Living in crowded or unsanitary conditions attribute to the risk factor as outbreaks of CA-MRSA have occurred in military training camps and in prisons.” – Jana Lynn Filip

“...a 1,400 square foot home uses zero electricity. The solar panels handle all electric costs.” – Lang Capasso



The 100-Book Challenge has nothing to do with reading 100 books.

The mis-named event encourages children to read and chart "100 steps" over the summer. The program defines a step as a 15-minute reading session.

Of course, it requires an editor who cares and who has the will and time to actually read the story and understand it before he/she sets out to write the promotional banner on the local front.

Some Write; Others Type

More evidence DeSoto Sun's publishers regard the "news hole" as merely an annoying vacuum needing to be filled at the least cost and effort surfaced Friday with another golly-gee-whiz column by an office manager (not a writer, not a reporter).

"Wow how different our lifestyles are today!"

Different than ... ?

"Have you noticed how sparse phone booths are?"

Yup; their absence is duly noted. But sparse?

"With the population of mankind growing larger every day and businesses and sidewalks fuller by the hour, you'd think more people would be bumping into each other more often."

Positively Malthusian. But in Arcadia? Maybe the reference is larger waistlines.

"I think people are evolving new senses that allow them to communicate while navigating by each other. They're oblivious to those around us, yet scoring mental points by staying free of bottlenecking and literally bumping into one another."

And those new senses are? Bottlenecking -- is that something like spin the bottle?

"...as you walk down the sidewalk looking out into the streets, you can see massive stopping and going, some fast and others faster!"

I give up; it only gets worse.

No One Knows Their Names

There are lots of things readers cannot learn by reading their DeSoto Suns. This morning's example of not serving the reader is John Lawhorne's Big Story.

Read the story and then answer the quiz question: Name any one of 19 candidates who submitted petitions or announced intentions to run for local office.

Qualifying week for candidates begins Monday

By JOHN LAWHORNE
STAFF WRITER DESOTO COUNTY —

DeSoto County’s election season gets into high gear next week as candidates officially qualify for office.

There are 11 local offices in DeSoto County to be filled by the 2008 election: three County Commission seats; two School Board seats; five constitutional offices — clerk of the circuit court, property appraiser, tax collector, supervisor of elections and sheriff; and superintendent of schools.

Qualifying week begins Monday at noon and ends at noon on Friday. More than a dozen DeSoto County candidates — incumbents and challengers — have already “announced” for local offices, but none has yet qualified.

No one can officially qualify until qualifying week.

Candidates can qualify by petition or by paying a qualifying fee. The deadline for qualifying by petition ended May 19, the last date to submit petitions for verification of signatures.

According to the Supervisor of Elections office, 19 political hopefuls have made the deadline for qualifying by petition.

Announced candidates began their campaigns early in January by filing two forms — a notice of candidacy and the designation of a bank to be the candidate’s campaign depository — with the Supervisor of elections.

Anyone qualifying next week will have to pay a qualifying fee equivalent to 6 percent (4 percent for School Board or nonpartisan candidates) of the annual salary of the office sought.

The next election involving local candidates is the primary election on Aug. 26. The general election will take place Nov. 4.

Of course readers can't name any candidate. John Lawhorne didn't bother to research or report this information. The Supervisor of Elections' phone must have been busy; four blocks was too far to drive (or walk) from the newspaper's air conditoned office. And of course, he had all those ready made sentences about deadlines, procedures and petitions that he used in the same story last month.

"Elect Me" signs are sprouting on lawns and fences all over the county, but it appears citizens wishing to make an informed vote must make a personal visit to the supervisor's office to get a list of partisans and nonpartisans. The citizens must telephone each candidate separately to get his platform. In fact, this is exactly what Old Word Wolf did the first year (2004) she moved to DeSoto County. As a result, three of the hopefuls on three separate occasions showed up on her doorstep, unannounced -- catching her in the shower every time -- to sell themselves. She voted for none of them.

Please Disable His Send Key

Telling half the news
Here’s today’s leading business brief: “Linda Visser has been working at Edward Jones at 501 S. Indiana Ave. for more than six years. Financial Planner Ted Kern was pretty proud of that. He was also very proud that Edward Jones was ranked “highest in investor satisfaction for three years in a row.”

First sentence: So Visser has been working at the office more than six years. Would that be seven years, 12 years, 20? Second sentence: Why, pray tell, does such longevity make Kern proud? Is six years some sort of record on Indiana Avenue? Third sentence: Who ranked the firm? Did the ranker measure local, state, national or global satisfaction? Share how the data was collected(can employees' moms vote?). Do the quote marks mean someone said this? If so, who? And let’s talk about that headline: What in the item justifies saying readers should visit Visser for financial planning? For all the "reporter" reports, she could be the cleaning lady.

Really?
Country Hound Café has “really gotten involved ...,” a realtor says the “European market is really going strong ...,” an upholsterer reports “business on Boca Grande has really been good ...,” and a karaoke bar manager says “events are really working out well.” All in the space of ten inches. Really.

Ouch
The columnist also reports one of his friends says real estate closings and inquiries “are definitely on an upswing spike.”

Why aren't copy editors reading this guy’s work? He’s not a reporter and clearly is not being coached. His day job is general manager of the Englewood office, where he probably has the keys to the thermostat box. But evidently he also has access to a keyboard with a “send” key.

More copy desk observations:
All Sun editions this morning ran as page 7's top national brief: "Mom finds snake in crib." The snake was a 12-inch, non-venomous, common king snake that was safey removed and turned over to animal officials in Brentwood, N.Y.

What Sun readers didn't learn is a tornado wiped out a Boy Scout camp in Iowa, killing several of them; and while "Florida tomatoes" have been cleared in a multi-state salmonella outbreak, growers in two counties (Collier and Dade) have not been cleared. Either story would have been of more interest to local readers than the copy desk kid's choice.

As for the second national brief, the headline the kids composed is:

"Crack down on unpasteurized milk"

One of several ways this is wrong was topic No. 1 in class yesterday: headsup: the blog: Hed ambiguity: Real and realerer. The saddest part is the compound is properly closed in the text; all the kids had to do was copy it.

Stoopid Hed

The headline says "Wonder Woman finds body on river." No. The copy editor is being pretty silly with this one. The actress who played that character, among other roles, did the finding. If Dustin Hoffman had been the finder, would the editor have chracterized the story as "Tootsie Finds body on river"? I doubt it. Journalism rule No. 38: Don't be cute.

We Didn't Read it in the DeSoto Sun

The Peace River Water Authority is nearing completion -- a year ahead of schedule -- of a 6-billion-gallon reservoir over on the west side of Kings Highway. This monumental effort will increase regional water-holding capacity from about a month's supply to a year's supply.

How do DeSoto County residents know this? They didn't find it in the pages of the DeSoto Sun. The Herald's story is written by an inquisitive reporter who asked questions, visited the site, talked to people and looked into the who, what, when, where, and why from every reasonable angle. For the "where" part, a photographer got some great photographs of the massive project. The reporter's fruitful background search turned up enough relevant factoids to make a substantial sidebar.

Over at the DeSoto Sun, three reporters were tucked comfortably in their air-conditioned offices rewriting press releases from the cops and trying to make eight photographs from the middle school "graduation" fill two wide-open pages. Oh yes, they also poured the crop weather report supplied word-for-word from the state ag department. Busy day.

Sad Day for Community News

It’s a sad day for community news. This morning’s Big Story carries a Milwaukee dateline and splashes this brief-worthy filler across the page: A Wisconsin farmer tears down a shed and finds a rusty box filled with deteriorated dollar bills. The grand sum may be $1,700; once redeemed, the man plans to use the money to help pay for a new shed.

That’s the front page. Over in the local section, the local boxing columnist creams over a night spent watching “full impact wrestling" and the page is dominated by an oversized color photo of the event. That’s not enough coverage, however. Page 7 – a wide-open space that might have carried genuine news – is crammed with five more wrestling photos . Pictures are easier pour, I guess, than asking any of the three local reporters to write real stories about real issues in Our Little Town.

When Old Word Wolf worked at newspapers, editors sat down together each afternoon to discuss the day’s major stories and plan how to allocate space to them. Evidently such budget meetings don't happen at the DeSoto Sun. OWW cannot imagine three adults facing each other around a conference table and seriously agreeing the top story of the day goes to a farmer’s $1,700 find. Neither can she imagine three adults – college-educated editors – would agree the most newsworthy local event – two pages newsworthy – is a noncompetitive, commercial nonsport.

Real Reporters Don't Beg

This morning’s local columnist highlights a lot of what’s gone soft with our community of local journalists. His column’s most important spot, the opening paragraph (“the lede”), is devoted to a plea, begging readers to send him some news. He’s desperate!

The next four paragraphs list examples of all the things readers could be sending him: menu changes, anniversaries and historical information all make the list. Whew, that list takes up another two inches!

Not once does it seem to occur to the columnist to do the real reporter thing: dig for a story. Go research an issue that affects local lives and businesses. Cultivate sources, make phone calls. Get out of the chatty, self-referential office and head over to city hall to read the county budget (where did all those state recycling-grant funds go?). Peruse land transactions. Find out why the Burger King was torn down and who the contractor is on that job and how much the rennovation is costing. Will management change? Head over to the sheriff’s department to talk to the staff, not just read press releases. What happened to the federal jail inspection report?

The columnist fancies himself a business writer. So tell locals what's with the Walgreens expansion on Route 70. How does a national corporation decide to build an outlet across the street from the Wal-Mart pharmacy? What does the construction cost? Where will management come from? Who's the contractor moving all that dirt? When does the front door open? There's a major business story right under the reporter's nose, but no one has sent him a press release.

The writer/columnist needs to look at how journalists actually work. Not one of them opens up a story by begging readers to send in news. Real reporters cultivate sources and build trusted connections. They don’t beg for it.

Any Photo Will Do: Readers Won't Notice

The story is all about toxic FEMA trailers: formaldehyde used in the interior glue may be responsible for asthma and other breathing problems in children who lived in them. The story was filed from Bay St. Louis, Miss. The news page needs art. So the child pictured is one of those who might be affected, right? Wrong.

Charlotte Sun page designers found this picture of a cute kid, playing in a children's park near an apartment complex in Pass Christian, Miss. The child is not named in the story; he does not live in the town where the reporter filed the story; he is not identified as ever having lived in a FEMA trailer. But page designers decided he'd be the perfect illustration for the toxic trailer story.

Brilliant...

Joe Gallimore, the Sun's resident pugilist, now gives fitness advice in his business column: in order to promote a local Ju-Jitsu academy, Gallimore said, "Lose weight, get stronger! Kickboxing will give you twice the benefit of any other aerobic exercise because you are making contact." Can you give readers a source for this assertion, Joe?

Plagiarism for the Vets

Barbara Oehlbeck offers Sun-Herald readers a feature today that explains the origins of "Decoration Day." Unfortunately, she didn't explain the origins of 99 percent of her prose in the article. Old Word Wolf is happy to remedy Oehlbeck's oversight.

For most of the article, Oehlbeck appears to have cut and pasted directly from The History Channel's Web site. Where the History Channel leaves off, Oehlbeck turns to World Book Encyclopedia, an excerpt of which has been reposted -- with attribution -- at Ancestors.com. Here's the word-for-word comparison of Oehlbeck, writing for the Sun-Herald under her by-line with no further attribution, and the sources she appears to have appropriated as a fitting memorial to those who died for their country.

The History Channel: Memorial Day was originally known as Decoration Day because it was a time set aside to honor the nation's Civil War dead by decorating their graves.
Oehlbeck: Turning back to 1868, we find the beginnings of what is now known as Memorial Day, a time that was set aside to honor the nation’s Civil War dead by decorating their graves.
The History Channel: It was first widely observed on May 30, 1868, to commemorate the sacrifices of Civil War soldiers, by proclamation of General John A. Logan of the Grand Army of the Republic, an organization of former sailors and soldiers. On May 5, 1868, Logan declared in General Order No. 11 that: The 30th of May, 1868, is designated for the purpose of strewing with flowers, or otherwise decorating the graves of comrades who died in defense of their country during the late rebellion, and whose bodies now lie in almost every city, village, and hamlet churchyard in the land. In this observance no form of ceremony is prescribed, but posts and comrades will in their own way arrange such fitting services and testimonials of respect as circumstances may permit.
Oehlbeck: The day was first widely observed on May 30, 1868, to commemorate the sacrifices of Civil War soldiers by proclamation of General John A. Logan of the Grand Army of the Republic, an organization of former sailors and soldiers. On May 5, 1868, Gen. Logan declared in General Order No. 11 that: The 30th of May, 1868, is designated for the purpose of strewing with flowers, or otherwise decorating the graves of comrades who died in defense of their country during the late rebellion, and whose bodies now lie in almost every city, village, and hamlet churchyard in the land. In this observance no form of ceremony is prescribed, but posts and comrades will in their own way arrange such fitting services and testimonials of respect as circumstances may permit.
The History Channel: During the first celebration of Decoration Day, General James Garfield made a speech at Arlington National Cemetery, after which 5,000 participants helped to decorate the graves of the more than 20,000 Union and Confederate soldiers buried in the cemetery.
Oehlbeck: During the first celebration of Decoration Day, Gen. James Garfield made a speech at Arlington National Cemetery, after which 5,000 participants helped to decorate the graves of the more than 20,000 Union and Confederate soldiers buried in the cemetery.
The History Channel: This 1868 celebration was inspired by local observances of the day in several towns throughout America that had taken place in the three years since the Civil War.
Oehlbeck: This 1868 celebration was inspired by local observances of the day in several towns throughout America that had taken place in the three years since the Civil war.
The History Channel: In 1966, the federal government, under the direction of President Lyndon Johnson, declared Waterloo, N.Y., the official birthplace of Memorial Day. They chose Waterloo—which had first celebrated the day on May 5, 1866—because the town had made Memorial Day an annual, community-wide event during which businesses closed and residents decorated the graves of soldiers with flowers and flags.
Oehlbeck: In 1966, the federal government, under the direction of President Lyndon Johnson, declared Waterloo, N.Y., the official birthplace of Memorial Day. They chose Waterloo—which had first celebrated the day on May 5, 1866—because the town had made Memorial Day an annual, community-wide event during which businesses closed and residents decorated the graves of soldiers with flowers and flags.
World Book via Ancestors dot com: To honor members of the armed forces who died at sea, some ports of the United States also organize ceremonies where tiny ships filled with flowers are set afloat on the water. A boat filled with flowers, made by the students of Easton High School, is set afloat on the Delaware River. Since the end of World War I, Memorial Day has also been Poppy Day. Ex-servicemen sell small, red artificial poppies to help disabled veterans.
Oehlbeck: To honor members of the armed forces who died at sea, some ports of the United States also organize ceremonies where tiny ships filled with flowers are set afloat on the water. A boat filled with flowers, made by the students of Easton High School, is set afloat on the Delaware River.Since the end of World War I, Memorial Day has also been Poppy Day. Ex-servicemen sell small, red artificial poppies to help disabled veterans.
World Book: Memorial Day originated during the Civil War when some Southern women chose May 30 to decorate soldiers' graves. The women honored the dead of both the Union and Confederate armies. It is believed that a Virginia woman, Cassandra Oliver Moncure, was largely responsible. Of French origin, she may have chosen May 30 because in France this date was "The Day of the Ashes." This French memorial day commemorated the return of Napoleon Bonaparte's remains to France from St. Helena.
Oehlbeck: It is believed that a Virginia woman, Cassandra Oliver Moncure, was largely responsible for May 30 Being chosen. Of French origin, she may have chosen May 30 because in France this date was "The Day of the Ashes." This French memorial day commemorated the return of Napoleon Bonaparte's remains to France from St. Helena.

For the rest of "her" article, Oehlbeck returns to The History Channel: Today, Memorial Day is celebrated at Arlington National Cemetery with a ceremony in which a small American flag is placed on each grave. Also, it is customary for the president or vice-president to give a speech honoring the contributions of the dead and lay a wreath at the Tomb of the Unknown Soldier. About 5,000 people attend the ceremony annually.
Oehlbeck: Nationally, Memorial Day is celebrated at Arlington National Cemetery with a ceremony in which a small American flag is placed on each grave. Also, it is customary for the president or vice-president to give a speech honoring the contributions of the dead and lay a wreath at the Tomb of the Unknown Soldier. About 5,000 people attend the ceremony annually.



Oehlbeck purports to be a professional writer: "author of nonfiction books, articles, and essays..." and she runs her own Web site to feature her local-color and history pieces. Today's article suggests that the professional is not always professinal about giving credit to her sources and that she's liberal with the cut-and-paste feature of her computer.

When You Steal Something, Tell Us Where it Came From
And over on page 11, local businesman Robert Dunaway "submits" an article about "The Bicycle -- a clean, green, perfect machine." Old Word Wolf gives him credit for not putting a real byline on the top of the article.

However, he fails to recognize anywhere in the piece that it originally appeared on http://penncycle.com/page.cfm?PageID=952 and it's a piece of corporate writing from start to finish.

OWW is sure Penn Cycle is happy to promote biking and may even not mind the outright theft of its article. But newspaper readers expect better. If you steal something, say where you got it.

CTL+C, CTL+V + Byline = Another Clip for the Resume File

It’s Friday and you’re a reporter for America’s Best Community Daily. Page designers need 12 inches for the bottom of Saturday’s local front. It’s too hot to leave the air-conditioned office. It’s too late in the day to make any phone calls. What’s a reporter to do?

Easy. You click on the electronic in-basket, and voila! A decently written news release from the state’s commissioner of consumer services about how dry things are pops up on the screen.

Ctl+C From the electronic in-basket: Florida Agriculture and Consumer Services Commissioner Charles Bronson is urging people across the state to be extremely cautious about their outdoor activities this weekend to prevent new wildfires from occurring.
Ctl+V: “Reporter’s” version: Florida Agriculture and Consumer Services Commissioner Charles H. Bronson wants Floridians to be cautious about their outdoor activities this weekend to prevent new wildfires from occurring.

Ctl+C: From the electronic in-basket: "People don't realize how many fires are started by a spark from a piece of equipment outdoors," Bronson said in a statement. "Right now, the conditions are such that the public needs to be extremely cautious with equipment, with outdoor barbecues and remember not to throw lit materials out the car window."
Ctl+V: “Reporter’s” version: "People don't realize how many fires are started by a spark from a piece of equipment outdoors," Bronson said in a statement. "Right now, the conditions are such that the public needs to be extremely cautious with equipment, with outdoor barbecues and remember not to throw lit materials out the car window."

Ctl+C From the electronic in-basket: Bronson is also advising people to forego any yard waste burning until the weather conditions improve. Six counties have instituted burn bans, but Bronson says conditions are not good for yard waste burning in any area of the state.
Ctl+V “Reporter:” Bronson also advises people to not burn yard waste until dry conditions improve. Six counties have instituted burn bans, but Bronson says conditions are not good for yard-waste burning in any area of the state.
[...]

Ctl+C Electronic in-basket: “Even if some parts of Florida are fortunate enough to get some rain this weekend, it won’t be enough to eliminate the danger,” Bronson said. “We are still in a deficit rainfall situation and there is a lot of dried out vegetation which acts as a fuel for fires. Also, the same storms that may bring rain will also bring strong winds as well which is real problem for firefighters.”
Ctl+V “Reporter:” “Even if some parts of Florida are fortunate enough to get some rain this weekend, it won’t be enough to eliminate the danger,” Bronson said. “We are still in a deficit rainfall situation and there is a lot of dried out vegetation which acts as a fuel for fires. Also, the same storms that may bring rain will also bring strong winds as well which is real problem for firefighters.”

For this, the parents paid for J-school?

Our Watermelons are Proud

"The Watermelon Festival, an annual event in Arcadia for 23 years, raises the consciousness and pride of one of DeSoto County's most important crops."

There's no watermelon like a proud watermelon! And a proud watermelon with its consciousness raised is a thing to behold!

Thanks to John Lawhorne for today's giggle.

Plagiarism Plays into Corporate PR Machine

When we copy the words or ideas we found on someone’s Web site and fail to acknowledge the source, it’s called plagiarism.

Starting in about the 10th grade, Florida language-arts teachers school students in two important writing skills. The first is paraphrasing, that is, expressing ideas we read about in our own words. The second is citing the source of the ideas we paraphrase.

Ethical journalists and editors practice these skills on a daily basis. Either they use quotation marks, quote someone word for word and append a little tag at the end along the lines of “Smith said” or “according to a press release from Senator Windbag’s office,” or some such. Or, they skip the quotation marks and put the news into their own words – paraphrasing that’s usually shorter, clearer and less ambiguous than the original (although there are numerous exceptions to this ideal).

Even when the information is paraphrased, ethical journalists and conscientious reporters still say “Jones said,” and “according to police reports.” They cite their sources.

Somewhat complicating this clear edict are publicity departments that want to help an organization get out the word about worthy activities. Generally, PR folks are happy to have local organizers use prepared material. They love to see their upbeat words folded into locally produced news stories and notices.

What the locals don’t get is that the standards of journalism, fairness, and Miss Crabtree’s 10th grade language arts class still require an acknowledgement of those PR sources. To do otherwise is to lie about who wrote the material – and to hide from the reader important information about the possible motives of the information provider.

As it happens, there’s a perfect example of this lie in the morning DeSoto Sun. Cherie A. Hollingsworth, the DeSoto County 4-H extension program assistant, has placed her byline on top of a news item about a public speaking contest for club members. She did a yeoman’s job of getting in all the local names of the contestants, judges, and topics.

But she blew it with the three paragraphs she tacked onto to her locally assembled copy:

Hollingsworth claims that she wrote: Florida 4-H is proud to offer the annual 4-H Tropicana public speaking contest. Working with youth in grades four to six, this contest helps thousands of young people annually learn how to write and deliver a speech. More than 150,000 young people in more than 50 Florida counties at this grade-level have participated.

Tropicana has sponsored the contest since 1969 and provides classroom materials for teachers, certificates of participation, medallions for school winners, trophies for county winners, summer camp scholarships and Tropicana orange-juice refreshments for county contests. Close to 2 million students have participated in this program since its beginning.
Tropicana Products, a division of PepsiCo Inc., is the leading producer and marketer of branded fruit juices.

In fact, Hollingsworth copied “boilerplate paragraphs,” so called because they are standardized wording repeated without changing a comma in scores of prepared news releases. Hollingsworth probably found the copy at the “news and information page” of the Florida 4-H Web site describing the contest. Here's the Web site version:

Florida 4-H is very proud of the 4-H/Tropicana Public Speaking Contest. Working with youth in grades 4-6, this contest helps thousands of young people annually learn how to write and deliver a speech. More than 150,000 young people in over 50 Florida counties in grades 4-6 participated in the contest last year

Tropicana has sponsored the contest since 1969 and provides classroom materials for teachers, certificates of participation, medallions for school winners, trophies for county winners, summer camp scholarships and Tropicana orange juice refreshments for county contests. Close to 2 million students have participated in this program since its beginning.
Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer and marketer of branded fruit juices.

Notice the little advertisement, for PepsiCo?

Hollingsworth is not a trained journalist and is probably oblivious to the long, slanted shadow the line casts over the whole effort. A professional reporter would have paraphrased the information in all three paragraphs and clearly attributed the information (cited the source), ending on a note something along the lines of “Pepsi Co. is the parent company of Tropicana Products, which provided classroom materials and prizes for the contest as a publicity effort in 50 Florida counties.”

A real newspaper editor or publisher concerned with his or her newspaper’s reputation for objectivity would never have allowed the PR department's copy to leave the desk.

Hollingsworth played right into the hands of the corporate PR machine – and she plagiarized to win the honor.